Typographic Identity System

Frutiger by Adrian Frutiger

Inspired by the typeface, Frutiger, designed by Adrian Frutiger, I designed a typographic mark or logo to be placed on each piece of the system (including, letterhead, invoice, fax sheet, business cards, envelope, and a folder that holds all pieces together). With Frutiger having many style variations, putting each letter of each different style together, created an up and down line element, featured throughout the system.

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